With such a lot of social networks out there, have you ever questioned that which social media channels you must focus on? I mean there’s Facebook, Twitter, YouTube, Instagram, Periscope, SnapChat, etc.
So, however, does one puzzle out that one is that the best for your business? What’s an indirectly huge issue you must target on?
In this article, I will be able to assist you to answer that question by guiding you over my 6 step guide as a result of it’s totally different for each business and business.
What’s huge issue on Social Network?
There’s a simple thing for social media marketers to introduced with the latest market trends.
If you took it virtually, then the complete keynote was regarding what quantity urban city loves Snapchat and why it’s consequent huge issue.
Which are a few things you must undoubtedly do if you have got the resources, however as a little business owner you always don’t? That’s why you wish to be sensible regarding it slow and resources.
So, do I agree Snapchat is that the next huge thing? It most likely is, however you actually shouldn’t care straight away unless you’re a social media agency or somebody who’s targeting millennials.
In my opinion, you must specialize in what’s operating straight away to grow your business, therefore you’ll be able to invest in what is going to be a consequent huge issue later.
Which Social Network do you have to Focus On?
While I feel there are many totally different indicators that you just will use to settle on your social networks, I feel the subsequent four steps will certainly assist you to conclude wherever your target market is.
1. outline Your target market
If your audience is everybody, then it’s possible that you just don’t have AN audience.
You need to outline your target market by breaking them down into totally different interest teams additionally referred to as client avatars or client personas.
Once you recognize specifically for whom target market is, then you wish to seek out wherever do they hang around.
For example, if you’re targeting teenagers, then the most effective place for you to be straight away is Snapchat, Instagram, and Vine.
If you’re trying to focus on professionals, then you must get on LinkedIn and Facebook.
See this breakdown of demographic for every social network.
2. raise Your Existing Customers
One of the best ways in which to seek out wherever your customer’s area unit hanging out is by merely asking them.
You can do that after you meet them in the flesh or through AN anonymous survey. you’ll be able to use a tool like SurveyMonkey or PollDaddy.
I did a recent survey on WPBeginner and seventy-seven of the readers told they use Facebook a minimum of once every week, out of that 46% use it daily and 14% use it hourly.
Whereas solely 45% uses Twitter a minimum of once every week and 25% told they never used Twitter in the least (WOW).
What was extremely cool to visualize was that 53% of my audience uses YouTube a minimum of once every week which provides ME even a lot of reasons to supply video tutorials on YouTube.
Doing AN audience census survey annually provides you a concept of what you must be specializing in. I’ll undoubtedly be doubling down my efforts on Facebook.
3. Use Social Share information.
If you have an active blog then you are at the right place at the social network.
Another clear indicator of the social network you must be specializing in is your social share counts.
You’ll terribly possible see bound networks can generate a lot of shares and engagement than others.
Instead of attempting to boost the others, you must extremely double down your efforts on those that area operating the most effective.
4. Watch out your competitor and business analysis
If you’re new in your business, then it’s terribly possible that you just don’t have enough social share information or the purchasers to raise.
Regardless of whether or not you’re new or not, doing business analysis could be a good way to finding that social networks perform the most effective.
You can use a great tool name as Buzzsumo,
You can merely kind any keyword or domain in there, and it’ll show you the highest articles within the past month or six months with the share counts breakdown of every network.
The cool half regarding BuzzSumo is that it additionally permits you to see the highest influencers sharing that specific article, therefore you’ll be able to interact with them directly.
5.Perform Keyword Research
Make use of Buzzsumo to perform keyword research, For example, Digital Marketing so there you will list of content related to it.And how many shares have it got on each network
This should give you good a perfect idea into where the people who would be interested in your content are spending their time online as well as the type of content they like to share (e.g. video, list posts, etc.)
6.Chech whether your business is active in social media
Using Socialbakers’ industry reports, you can see if your business is present on Facebook as well as who the top performers are in that industry. These reports are released monthly and provide lots of useful information like average post response and engagement rates from brands in your industry. It’s a great place to get some inspiration for your own Facebook posts, too.