Do you Want additional conversions? And wishing to form a smarter and higher choices concerning your SEO and different marketing activities?
Then you must analyze what people do on your website.
Google Analytics is only the single best tool to assist your user behavior.
Here are the 3 ways you’ll be able to use Google Analytics to figure out what visitors do once they visit your website.
Use In-Page Analytics to investigate website User Behavior
In-Page Analytics is a Google Chrome extension that’s helpful for one or two of reasons:
Like the ancient interface, you’ll be able to choose a date to vary for the information you’d prefer to see and instantly access page views, average time on page, and bounce rate all whereas you’re working on your website.
you’ll be able to additionally read your data by specific segments: all users, new users, organic traffic, paid traffic, and mobile traffic, simply to call some. you’ll be able to see how much of current users are activated on your website
Page Analytics Google Chrome extension
What I like most concerning the extension is that the heat map practicality. you’ll be able to see precisely what % of visitors click on any clickable space of your site. this can be therefore helpful as a result of you’ll be able to see if visitors are literally clicking on all of the buttons, links, etc. on any given page.
Let’s say you’ve got a button with a decision to act that claims “read more”. You’ll be able to see the share of individuals whoever clicks on it button.
This is why understanding your analytics and the data specific to your site is critical to understanding how your audience and your website users behave. Knowing general trends can be useful, but nothing is better than knowing and understanding your own stats.
Setting Up Conversion Goals to Track Visitors Behavior
This allows you to measure how often a user takes a specific action on your site.
Google Analytics goals let you track the conversion rate of a particular action you want your website users to take. Goals can be actions (e.g., signing up for a newsletter, signing up for a free gift, making a purchase, or watching a video).
Why is this important?
It allows you to translate your business objectives into measurable actions within your website. Instead of just knowing how many people land on a page, you’ll know what specific action they’re taking (or not taking) on that page.
This information will give you valuable insight into what calls to action you may need to tweak or possibly remove from any given page.
To set up a goal, go to Admin > Goals > New Goal > Select Template or Custom ( prefer Custom).
Next, give your goal a name and select the type of goal:
The goal is complete when a user lands on a particular page.
The goal is based on how long it takes a user to complete an action.
Pages/Screens per session:
The goal is complete once a user browses abound variety of pages.
The goal is complete once a user triggers an occurrence (such as watching a video).
Lastly, you’ll enter the particular details supported the kind of goal you chose and the way a lot of detail you’d prefer to see.
For example, you’ll be able to assign a value to a goal to look at the approximate quantity of revenue you’ll generate for every completed goal.
I would prefer for destination goal. As it is easy to set up and it will track visitors actions like sign language up for a free lead magnet.
Let’s say you’ve created a signup for a free gift placed on many among your website.The goal will give you the exact number of users whoever signs up for your free gift for every page that you have set a goal.This will also show you the location of the countries from where the user has signed up.
Google Analytics puts your data into a way that pages convert the best. Knowing this, you’ll be able to send traffic to the high converting pages and split check to improve the performance of the lower converting pages.
To put this into your mindset, let’s say your traffic reports tell you that the bulk of your traffic is coming back from Facebook., however, once you read your goals, you will see that the bulk of your conversions are literally coming back from search engine traffic. even though you will have less search engine traffic than Pinterest traffic.Tracking up your goal will help you to adjust your marketing strategies.
View Behavior Reports knowing web site User Behavior
Behavior reports are the simplest tools to use for diving deep into website user behavior.
While it’s nice to understand the kind whoever visits your website} (Audience Reports) and the way people realize their thanks to your site (Acquisition Reports), the simplest reports for understanding what actions visitors taking once they’re on your website is that the suite of Behavior Reports.
Google Analytics Behavior Reports
Your Behavior Reports will answer these to help you more and more:
What page or blog post are more visitors using to check in for your newsletter?
On Which pages are they staying on for the longest and shortest of time?
How much of visitors are us the ng search bar on your website?
What type of events basically such as watching video etc are (or not watching) on your site?
This helps you to know each and every movement of your website. By knowing this you can have the exact ideas about change in your website.