Are you striking with your long-tail keyword strategy – or striking out?
Hunting for long-tail keywords with low search volume may appear sort of a waste of your time and energy.
Why not focus your efforts on ranking for very popular keywords with high search volume?
Well, everybody else is attempting to rank for those that popular keywords, too!
Here’s the truth:
If you don’t have a long-tail SEO strategy, you’re just missing out.
It has never been easier to analysis long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to spice up your content.
This guide will help you to reach you to that.
What exactly are Long-Tail Keywords?
Long-tail keywords are targeted search phrases that specifically serve searcher intent. These keywords have low search volume, low competition, and usually have high conversion rates.
We know these keywords as “long-tail” as a result of if you plot your keywords by their search volumes, these would get on the “long tail” at the end of the search demand curve, which describes that there are only few people who are searching for this keyword monthly.
However, despite the lack of search volume, long-tail keywords are easier to rank for and lead to higher conversions than seed keywords. this is often a result of long-tail keywords communicate a transparent client want that you simply can solve — they’re intent driven.
When you come to know very well about search intent, you will be able to produce content that specifically addresses queries and converts.
For example, a user searches for “days of purchase gold Samsung Galaxy s7 price” indicates a clear intention to buy. rather, a search for “Galaxy S7” could be less clear; the user could be searching for additional information related the Android console, searching recent news from Samsung Galaxy s7 edge or seeking out a list of Android Phones.
Note that the actual length of these keywords technically doesn’t matter. Long-tail keywords tend to be at least three words long due to their specificity, but highly specific low-volume searches that are only one or two words long are also considered long-tail keywords, such as many brand names.
Why Long-tail Keywords Are Important in SEO
Let’s do a social experiment: log into your Google Search Console account right now and scroll through the search terms. What do you see? I’m willing to bet that most of the terms you rank for are long-tail.
As a matter of fact, up to 70 percent of all search traffic stems from long-tail keywords — and many that you rank for will be specific to your business.
Now imagine what you could do if all those highly-targeted queries funneled new leads directly to your high-converting assets.
There are three main benefits to targeting these highly specific keywords:
1. Less Competition
Long-tail keywords are specific to your business and your niche, and as a result, search volume is low.
The upside of this is that it doesn’t take nearly as much effort to rank well for your targeted long-tail keywords.
Some simple on-page SEO and link building should catapult your landing pages into a place of prominence if your targeted terms are specific enough.
2. Higher Conversions
A little long-tail keyword sleuthing will help you discover search intent.
With search intent, you’ll be able to identify queries that indicate buyer’s intent (e.g. “buy Canada 150 collector’s coins”) and a need for additional information (e.g. “how to target long-tail keywords”).
You can use this knowledge to usher highly qualified leads into your sales funnel and to complement your content marketing efforts.
3. It Helps You Optimize for Semantic Search
Long-tail keywords are an integral part of optimizing for semantic search.
We live in an age where 55 percent of millennials use voice search daily and talking to bots is commonplace. When these users query these platforms, they use long-tail keyword phrases such as questions (e.g. “what are the best sushi restaurants nearby?”) and commands with clear intent (e.g. “compare the price of the dresses from Blush and Sherri Hill”).
Try to predict the intent behind naturally spoken questions, so that you can provide answers about your business and services, and better target these long-tail keyword phrases.
Remember, if you target high-converting long-tail keywords even when search density is low, these keywords can still be incredibly valuable for your business.
How to Find Long-Tail Keywords?
Ranking for the right long-tail keywords might be better than gold.
Discovering new long-tail keywords is easy, and you can create a substantial list in minutes.
First, grab the long-tail keywords that you know you rank for: open your Search Console, click Search Traffic > Search Analytics and then select Clicks, Impressions, and Position (we’re not worrying about CTR for this step). Scroll to the bottom and click Download to receive the entire list.
Now download the same information for your PPC campaigns, Facebook page, Twitter account, YouTube videos, Instagram, and the other metrics you’ll be able to consider that may reveal new terms. currently, a plug of these terms into a spreadsheet, so you will get all of your potential long-tails in one place.
Next, try and discover new long-tail keywords in your niche that you simply may rank for. Here’s a way to produce an inventory of potential long-tails manually:
- Prepare a listing of seed keywords. Use a keyword designing tool to get a listing of seed keywords, however, try and keep a distance from Google AdWords. whereas this free tool is nice for generating a listing of commercial terms to focus on, it purposely steers far from long-tail terms with lower search volume, creating it not terribly helpful for our functions.
Write down Google’s autocomplete suggestions. sort every seed keyword into Google and write down its autocomplete suggestions.
Write down Google’s related search suggestions. Scroll to the lowest of every SERP and write down the connected searches.
- Repeat the same for Bing Search Suggestions and the other search engines you wish to optimize for.
- Add these potential long-tails to your spreadsheet listing. arrange all of your terms and to begin pruning your list.
The thought of manually finding and getting into all of those potential keywords sounds painful, right? however, today’s software makes this complete analysis step easy! the simplest programs can even sort through multiple search engines for you, and that they could discover long-tails you unnoted.
Once again, don’t use Google AdWords. There are several other programs that intuitively discovered and sort through long-tail keywords on your behalf.
Now that you simply have a comprehensive list of all of your potential keywords, it’s time to start pruning your list. get rid of any terms that don’t clearly communicate user intent. as an example, in the “long-tail keywords related search results” listed above, the query “short tail keywords” isn’t specific enough.
When you’ve trimmed your list down to the strongest candidates (anywhere from half a dozen to a few hundred long-tails), you’ll be ready to start optimizing your pages and adding them to your content.
How to Build Content Around Long-Tail Keywords
Now that you have a list of long-tails that you can optimize for, what do you do with that information? The answer depends on how many long-tails you’re targeting and how closely their topics intersect.
Conventional wisdom dictates that you need to create a dedicated page per long-tail. If you can, great! But this isn’t always feasible.
When you have literally hundreds of long-tails to target, you need content other than dedicated landing pages that you can optimize for your long-tails.
Break down your list of potential long-tail keywords into an easy to understand list organized by searcher intent.
What you’re doing is organizing your keywords by topic, which will allow you to find natural places for them to live. If this content already exists on your web site, you may be able to naturally insert these long-tails into your copy. If not, you currently have ideas for what your next items of content should focus on.
Of course, whenever you publish new content don’t dump internal links. These are the best places for you to naturally embrace a number of the long-tails you researched.
Now I think that you have a good idea about long-tail keywords and use them to your advantage. however remember: your long-tail targeting is just as powerful as your content.
If you aren’t recognized as an authority in your niche, it’s time to start out making high-value assets, blogging related to your business.
While you’re making your content and optimizing your pages to incorporate your new long-tails, don’t forget to measure your rankings and traffic. As you are doing, therefore, you’ll discover even additional keyword phrases you’ll be able to target, which can assist you still build your name and improve your on-page SEO.